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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Imagine you spend all day baking a cake. You source the best ingredients. You follow the recipe perfectly. The cake comes out flawless. Now you have to solve for how people are going to eat it. Do they have forks? Plates? Are they eating it immediately—or hours later? Is it hot outside? Is it meant to be eaten fresh or stored? You can’t just assume, “People will figure it out.”</image:caption>
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